Montana International College was suffering from a reputation of “expensive school”. The management team decided to launch a new campaign to highlight the fact that tuitions at MIC actually are affordable.
Sketch came up with a whole campaign based on the comparison between the school assets and values, considered as priceless, and the cost of the school year, clearly affordable.
The campaign designed focused on:
- Posters (Billboard) artwork
- A landing page to collect new registrations got from digital ads display and Facebook.
- A series of Facebook visuals along with a series of taglines, highlight the “high value/low cost” aspect of the school
- A series of Facebook posts highlighting typical school tools in a funny way
- Digital banners of different formats to be published on selected media