Montana International College

Montana International College was suffering from a reputation of “expensive school”.  The management team decided to launch a new campaign to highlight the fact that tuitions at MIC actually are affordable.

Sketch came up with a whole campaign based on the comparison between the school assets and values, considered as priceless, and the cost of the school year, clearly affordable.

The campaign designed focused on:

  • Posters (Billboard) artwork
  • A landing page to collect new registrations got from digital ads display and Facebook.
  • A series of Facebook visuals along with a series of taglines, highlight the “high value/low cost” aspect of the school
  • A series of Facebook posts highlighting typical school tools in a funny way
  • Digital banners of different formats to be published on selected media