Le Gabarit were looking to renew their brands image. With little work done already, the project began with a Campaign, a full social media strategy and a website.
After getting to know the brand, developing an understanding of the client's needs and goals, a strategy was created that included:
- "The Lighter side of Easter" Campaign (offline & online: Facebook Game, Facebook Ads, E-mailing)
- Creating a Facebook page with a strategy to build a community around the brand, popularizing their products and attracting their target audience, based on learning around Bio and organic food
- Creating a new website
- Designing new Packaging and point of sales materials
- Facebook advertising