Sketch creative team and Social AIM Strategists conceptualize the "What Should I Do With This" Campaign to create awareness for the pre-launching of 460 the Multimedia E-Store.
The idea consisted on launching an Instagram based promotional campaign, focused on a microsite that allows users to post their photos to the site by using a dedicated hachtag. The users with the most likes on the photo they’ve posted to the blog [blog.460Estore.com], were awarded with different prizes worth up to $5,000.
What we did:
- Define the campaign concept
- Create the campaign slogan and artwork
- Create the blog design
- Create the banners for the digital media
- Design of the in-Store promotion